Putting data to work on a farm

We battled through dust storms and bush fires while filming this video for Hitachi. Never fun when you’re trying to get a drone up in the air or film anything outdoors, really – but we pulled it off.

The biggest challenge for us was how to demonstrate the power of data to farmers who may be reluctant to take up technology. The gang over at Binginbar Farms were absolute champions and nothing was too much to ask of them while there.



Creative Generals


Luke Clark


Brendan Cherry