0450 097 878      |     [email protected]

0450 097 878      |     [email protected]

Storytelling Examples


Longer-form storytelling is a completely different art form than directing TV Commercials. For one, you are dealing with real-life people who often haven’t seen a camera and lighting setup, let alone been in front of one to tell their story.

It takes a completely different approach to drawing out the performance you need. The person in front of camera needs to feel comfortable and safe. My job is try and find the heart in every story.

In TV Commercials, the story is completely formed before you ever shoot a frame. With storytelling, the story really comes alive in the edit – and for me, that’s where the real magic lies.