An aspirational video created for John Deere New Zealand. This one was shot over 5 days over a bunch of farms around the South Island. Using real John Deere employees and farmers meant we were able to capture the true spirit and passion for the local dairy industry in New Zealand.
The end result was a very successful campaign screened locally in NZ. Featured here is a longer form video created for online that went a little deeper into the stories and really showed the passion and dedication (and at times, humour) of these farmers.