There were a series of videos in this concept – from both perspectives of the family; the mother and the daughter. The casting process was the part I remember most about this. It was great seeing how each actor would take the role into a new direction.
The final result was a dark, almost haunting video about the psychological effects of cyber bullying and how real they are for the person suffering the bullying. It’s always a privilege for me to work on these kinds of campaigns with such important messages.