I Directed this piece of online content for John Deere. A heap went into this project. Organising the farmers, the land, the equipment, crew and locations. The brief was to feature real Australian farmers trying out John Deere Precision Ag technology. They needed to be authentic and non-scripted responses to what they were seeing.

I spent a heap of time in pre prod on this one speaking to and vetting all the farmers who were to be involved, as well as organising the various sections to be filmed to form the final narrative.

Agency: Tracta

Production Company: New Mac